Polar Express Filmmakers Encourage Evangelical Marketing to Boost Churchgoer Tickert Sales
"Lauer's firm, Motive Entertainment, is best known for coordinating the faith-based marketing of The Passion of the Christ ... Earlier this year, Motive was hired by Warner Bros. to promote The Polar Express to Christians. But wait, is The Polar Express an evangelical film?"
'You'd certainly think so, considering the expansive campaign of preview screenings, radio promotion, DVDs, and online resources that Lauer unfurled in the Christian media this fall ... The DVD's main attraction is the Scripture lessons culled from eight of the movie's scenes ... William Broyles, who co-wrote the screenplay with Zemeckis, adds that he made no effort to embed any biblical messages in the Christmas movie. 'We were very determined not to make [the movie] sectarian or of a particular religious faith in any way.'"
Next Stop, Bethlehem? - Is The Polar Express an evangelical film? By David?Sarno
posted by Jimbo Trout @ Saturday, December 25, 2004
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